How to use Reddit as an audience research tool

Start with the audience job

Audience research on Reddit works best when you define the job people are trying to complete instead of only searching for demographic labels.

• Search for workflows, frustrations, and alternatives
• Track which communities repeat the same language
• Separate buyers, users, influencers, and critics

Look for language you can reuse

The strongest audience signal is the language people use before they become leads: how they describe the problem, what they compare, and what makes them hesitate.

Turn audience research into a segment hypothesis

A useful output names the segment, explains the pain, lists the communities, and gives you a message or offer to test next.